RETENTION THROUGH LONGFORM

Over the past decade, I’ve produced high-performing sports and brand content that has generated millions of views and driven measurable audience growth. Most recently, I helped grow the Bauer Hockey YouTube channel to more than 100,000 subscribers, delivering long-form stories, athlete features, and product content that collectively generated millions of views and tens of thousands of watch hours each month. My approach combines cinematic storytelling, retention-focused editing, and audience-first creative strategy to create content that not only looks great, but keeps viewers engaged from start to finish.