Working at NESN

Short Form Original Content Producer I NESN | Feb 2023 – Jan 2025 | Watertown, MA (On-Site)

Produced, edited, and distributed original video content across NESN platforms, with a focus on YouTube growth and digital storytelling.

Played a key role in maintaining NESN’s YouTube presence—shooting, editing, and publishing compelling segments featuring college athletics and professional sports.

Collaborated cross-functionally with social media, sales, and marketing teams to align video strategy with business goals.

• Produced and published content for NESN’s digital and linear platforms, including NESN.com and NESN 360

• Pitched and executed original story concepts and multi-episode video series

• Applied metadata and SEO best practices to maximize reach and engagement

• Contributed drone footage and aerial consultation for NESN’s content library

• Collaborated on social campaigns using video to drive performance and growth metrics When I started managing the NESN YouTube channel, it had 69,766 subscribers and averaged just under 500K views per month with a 57-second average view duration.

Through a consistent focus on long-form strategy, retention, and metadata optimization, I helped grow the channel to 82,311 subscribers and boosted monthly watch time from 7.9K to 26.4K hours. Average view duration rose dramatically to over 8 minutes—reflecting a shift toward more engaging long form video content. These results highlight strong growth in engagement, subscriber base, and monetization potential.

Trust your instinct and stay positive. You never know what can happen tomorrow.